Containing the Covid-19 epidemic and minimising its human and economic costs is perhaps the most vital task facing our society today, and accomplishing this task requires the joint effort of governments, businesses, and individual citizens. But how should the responsibility to combat the epidemic be split between these parties and whose interests should be prioritised? Moreover, should firms look after the interests of their shareholders at the expense of the employees? Or should they prioritise the interests of the broader communities in which they operate? Finally, how do firms’ actions to combat Covid-19 affect their prospects in the marketplace? To help answer these questions, this article reports some insights from an experimental study involving participants from the United States recruited on Amazon’s Mechanical Turk crowdsourcing platform.